I have been in the gift and lifestyle industry for over 20 years. I started as a territory rep for RUSS Berrie and Company, which is where I spent the bulk of my career. I was promoted to management in 2 short years, and worked my way up to running the entire West Coast sales force. As a manager at RUSS, we all kept key accounts. I have remained a sales person throughout my entire career. I feel this gives me the ability to always know what the trends are and what is happening in the industry.